Your engagement rate tells you how engaged your followers are with your social media content. A high engagement rate indicates that your followers are paying attention to and actively engaging with your content. However, a strong social media engagement rate differs for every social media platform.
An engagement rate of high quality on Twitter may be very different than what is required to get a high engagement rate on Facebook or LinkedIn. This is why it’s important to only compare apples with apples. What should your engagement rate look like? How do you track an engagement rate?
What does the social media engagement rate mean?
The social channel will determine what constitutes a good engagement rate. A social media platform will define engagement as a like, comment, share, retweet, or click here.
How do you calculate the engagement rate?
These engagements are then added to each post and divided by the total impressions for that post. A percentage is the number of impressions you receive.
The engagement rate is the sum of all engagements received for a particular post divided by the number of impressions. This is often expressed in percentages.
A Facebook post with 1000 views and 100 engagements will have a 10% engagement rate. This is because (10 engagements/100 views) x100 = 10 percent.
How to measure social media engagement rates
The social media engagement rate tells you how well social algorithms treat your content. If your social platform isn’t considering your post worthy of being shared, it will not be able to maintain a high social media engagement rate.
This is why? This could be because you have a history of promoting content that doesn’t get enough engagement or because the post hasn’t been shared much since its posting. You can easily tell which social media channels suppress or promote your content.
How to download engagement data for your business’s Facebook, Twitter, and LinkedIn.
To calculate your company’s social media engagement rate, you need to download engagement information from all social channels you use to post content. This section will show you how to download engagement data from Facebook and LinkedIn.
How to download your company’s Facebook engagement data
- You can access your Facebook business account. You will see “Your Pages” on the right-hand side of the screen. Choose your company page.
- Click on ‘Insights’ on the left side of the page.
- Click Export Data
- Select ‘Post data’ as the Data type, and ‘Comma separated values’ as the File format. Then choose a date range.
- Click ‘OK’ to download your data.
What is a good rate of social media engagement?
When looking at your social media engagement rates, your first question will be, “Is my percentage good?” As each social network changes its algorithm, what makes a good engagement rate on social media changes rapidly. Facebook has decreased the reach of posts over the years, meaning posts receive fewer views. Engagement rates are higher as the denominator grows.
It cannot be very clear. Here’s a breakdown of what makes each social media platform have a high engagement rate.
What is a good LinkedIn engagement ratio?
LinkedIn is the most effective platform to drive engagement. It offers the greatest opportunity for individuals or businesses who want to increase awareness about their B2-B brand and recruit for their B2C business. A good engagement rate on LinkedIn is around 2%. However, this can rise to as high as 5 or 6%, depending on what content you share from your content marketing calendar.
What is a good Twitter engagement ratio?
Twitter engagement rates are lower than Facebook. For Twitter, 0.5% would be considered a good engagement rate. Anything above 1% is great. For smaller businesses with a large following, an engagement rate of 1% is a good goal. Twitter’s engagement ratio is similar to Facebook’s. It’s calculated by dividing the total number by the total impressions read more.
What is a good Facebook engagement ratio?
According to experts, a good social media engagement rate can be as low as 1% to 2.2% on Facebook. This is a common statistic for big brands like Coca-Cola, which gain more from brand awareness and recognition. A Coke can on your feed is a good example of how you can remember the brand later when you are in the supermarket’s soda aisle. https://bsnposse.com/
Small businesses should strive for a Facebook engagement rate between 5% and 10% to maximize the social media platform. This will allow them to build an online community.