A well-designed blog has the potential to generate revenue and traffic to your website. In fact, many industry suppliers are actively publishing content on their blogs to reach a significant audience by showcasing their niche market expertise.
A blog can be the foundation of your company’s content marketing strategy. So if you feel that your blog doesn’t have the potential to generate good results, maybe it’s time to go back and change your strategy.
To build a highly productive blog, you must first understand what you plan to achieve with these blogs. Once you’re done, you can use the tips below to make your creative blog useful.
Basic SEO is essential to monetize your creative blog
In fact, SEO is a huge technical strategy full of training and changing guidelines. Since Google is well-versed in introducing new algorithms, which in many cases affect all their previous efforts, SEO experts are always at the forefront.
Now, we don’t expect bloggers to follow all the updates and become SEO experts – after all, you have a lot to worry about. However, there are some SEO basics that are proven to be effective and will help you improve your blog. First, you must ensure that your keyword submission is sufficient for the Google crawlers to give you interest and rank. In addition to this, the uniqueness and quality of your content can also improve your ranking.
Make sure you use strong words
If you think 300 words or blog posts are enough to build your business blog, maybe it’s time to face it. Content under 300 words is what Google calls “relevant content” and is bad for SEO. In fact, Google can penalize your site for such activities. Does this mean that a 350 word essay will do the trick? no, I can’t!
If you want to rank in the top 10 on Google, the longer your content is, the better chance it will have a higher ranking. According to one study, the average number of words on the first page of Google results is 1,890. Confirming the research, digital marketing expert Neil Patel said: “Long lists work well at every level”.
I’m sure by now you know what the word count for the next blog post should be.
Create an interesting blog title and headline
Your blog title is one of the most important elements of the content you publish. You can think of it as the first thing a user has after reading your name – remember, emotions are always there!
Your name is the first thing search engine bots and users see. Therefore, crafting targeted keywords and titles is very important to your SEO practice.
After creating the title, your next focus should be the title. You must make sure that you are using proper tags to break down the content of your blog. These times improve the readability of the blog and are good for SEO. Also, you should keep your target keywords in these titles as much as possible. Top 10 B2B websites in the world make sure to use interesting titles and headings in the content to appeal to the audience.
Internal and external links to improve the quality of your blog
Links are important in blogging and can be used for a variety of purposes. Links are used to provide statistics, help readers better understand terms, connect to similar blogs, and direct potential prospects to dedicated conversion pages. Also, links help improve the SEO of your website on specific pages. Here are some guidelines to follow when using links on your creative blog.
Sufficient amount of internal links
Add links within your content to link to other related pages or blogs. You can also link your videos, ebooks, and even related infographics to add authority to your blog. However, avoid using links within the page. Too much will be just like a non-professional in marketing. Checkout the blogs by Tradekey.com and you will know the worth of it.
It is important to specify the resource from which you obtained the relevant statistics and data. However, make sure you are linking to high-quality sites that are not well marked for spam. External links affect the quality and authority of your blog. One thing you should keep in mind is that such a link alienates your users from each other. – So be careful with the number of connections you use.
Make sure all links open in new window
This method will help keep visitors on your page and allow them to view a different page in a new browser window. This move will also help keep the bounce rate low.