Social Media

How Are Filters On Instagram Helping With Your Engagement?

If you use Instagram, you already know that it is a platform that can have an amazing effect on traffic, engagement and marketing. Instagram developers have been working hard adding features to transform it from a social app to a powerful business platform.

By now, you may have noticed how tough the competition is. Many brands struggle to stand out. It’s important to look for new ways to increase engagement. This brings us to the topic of filtering.

Do Instagram filters add any value in terms of engagement? They do, but it’s important to follow some best practices to get the results you want.

First: How do filters improve engagement?

Instagram filters can increase the number of comments and shares your posts receive. Specifically, research published by Yahoo Labs shows that Instagram filters with filters can get 45% more. When used correctly, filters can make images look beautiful and beautiful.

If you want to draw attention to your product, Instagram filters can improve image quality and add clarity to your product images. There are also AR filters that allow your followers to interact with your posts like never before.

The Best Practices For Using Instagram filters

Filters are powerful engagement tools. Unfortunately, like any other tool, they can be abused. This type of abuse can cause your Instagram video marketing and other strategies to fail. You must check out how the international B2B marketplace makes use of these filters to help increase engagement. These tips will help you get the best results:

Choose the right filter for your brand

There are many fun, engaging and popular filters for your Instagram photos and videos. Be selective when choosing what to use in your Instagram posts.

Don’t look for filters just because they are popular or have good results for other brands. The filter you choose should make sense for your user experience.

For example, if your logo is bright and colorful, the filter you use should work for that. You don’t want to choose filters that give your image a gray or old look.

Don’t avoid filters because you don’t get viral results

You can use Instagram filters for free. So every positive result you get equals positive ROI. There’s no need to avoid filters just because they won’t make your post go viral. Instead, think of filtering as a way to improve your referral numbers in a positive way. The Chinese B2B platform also uses filters in order to make their posts appealing to the audience.

Excessive use of filters leads to suspicion

There is a conflicting relationship between social media users and filters. Likewise, they engage in posts that use filters. Users love AR filters and see the results of placing them on their own posts, as well as viewing completed posts by category.

At the same time, the filter is often considered non-existent. In fact, more than 287 million Instagram posts use the hashtag #nofilter. However, 11% of posts using this tag use at least one filter.

So don’t use too many filters or layers in one article. Don’t use filters in a way that misrepresents the products you’re showing.

The filter does not return negative output values

When used properly, filters can enhance other post engagements. They can make images and videos more interesting, add a good element of engagement, and cover some imperfections from small imperfections in photos and video footage.

You can even use them to show things that you think will interest your audience.

Just make sure you understand that filters can only do so much. In some cases, it’s better to start with a better image or video rather than messing around with filters or trying to fix bad production values.

Permanent support

In theory, using different filters seems to be the best way. You may think that this is more likely to attract engagement and make your posts more interesting to your followers. However, in most cases this is not true.

About 60% of the top brands on Instagram use the same filter across all of their images. This unity is maintained because the effects created by the filters can become part of the new identity of your brand.

Review the filters you plan to use

There are many filters to choose from for your Instagram posts, and more to choose from for your stories. Do your research before deciding which ones to use. Find out how other brands in your niche are using filters and the results they’re getting on referrals.

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