Better Unboxing for Customers: How to Pack Boxed Packaged Goods Creatively

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Businesses are constantly brainstorming ways to differentiate themselves from the competition as the e-commerce market gets more saturated.  Businesses, especially smaller ones, can beat their competition through creative packaging.

Packing and shipping your boxed packaged goods should also be considered in order to build brand loyalty and foster a positive customer experience.

Video unboxings and product reviews are all over the internet today. Packaging and shipping processes are discussed in some of the videos created by customers. Now many small businesses are focusing their efforts on cute packaging or frustration-free packaging.

It might be more expensive to buy standard shipping materials than to create a custom approach to boxed packaged goods. Nevertheless, it contributes to the memorable nature of your brand.

So why not wow your customers with unique packaging instead of settling for a basic supply box?

Materials Used for Packaging: What are the Different Types?

The first thing you need to know about small packaging business ideas is what the basic materials are.

Make sure you choose the right packaging material when packaging your products. To sell and distribute your product successfully, you need to choose the right packaging.  The branding and design of the package, the distribution channels, the manner in which the package will be sold, logistics, returns, budget, and sustainability issues should all be taken into account.

You should consider each packaging material’s pros and cons to ensure the quality of your boxed packaged goods. Decide on the packaging material with the fewest drawbacks and the most benefits after carefully considering your options.

There are different types of packaging materials

The plastic material

Packing peanuts and large clamshell containers are two examples of this well-known material. Due to its flexibility, plastic is commonly used by businesses for a variety of purposes. The advantages of plastic include its durability, light weight, and flexibility.  In addition to being opaque, transparent, and food-safe, it can also be designed to be non-toxic.

The difficulty of recycling plastic is one of the biggest cons of using it. National Geographic estimates that landfills accumulate 79 percent of plastic.

It consists of paper and paperboard

Unboxing videos and boxed boxed goods usually involve arriving at your door in bags and boxes. Often, products in stores are packaged in cardboard cartons, paperboards and paper.

Among the top structurally stable materials for storage, shipping, and marketing products is corrugated cardboard. Paper-based materials are easy to print, so you can easily brand the packaging. Furthermore, companies and consumers interested in the environment benefit from cardboard and paper because they are reusable, renewable, and recyclable.

As flexible, lightweight and affordable as boxes and paper are, they aren’t as sturdy as other packaging materials. It is still easy to collapse these containers for recycling, stacking, and storing.


Due to its non-toxic and non-porous properties, glass has been used in packaging for many years, especially in the food industry. Food and drinks remain fresher for longer because glass doesn’t leech into them; it also preserves their flavor. In addition to being 100% recyclable, it can be designed to look aesthetically pleasing.

In addition to high production costs and environmental issues, glass requires a great deal of energy and heat to manufacture. Glass containers can also break during transit, which makes shipping them difficult.


Packaging made of aluminum cans, aluminum foil and aerosols is versatile. The benefits of aluminum packaging include its corrosion resistance, excellent UV protection, and oxygen and oil resistance. Aluminum is used to pack food, beverages, and medications by businesses.

In nature, this type of packaging is lightweight, durable, and nontoxic. Aluminum is made from fewer materials, so it saves you energy and resources by providing thin barrier protection for food and beverages.

Why Should Goods be Packaged in Boxes?

You can store and ship your items safely using different types of boxed packaged goods. In addition to being marketing materials, they are also useful. The design of packaging plays a crucial role in the decisions of 72 percent of Americans when making purchases.

Considering boxing your goods has some benefits, so here are some to consider.

Protection from physical harm

It is important to package your items well in order to ensure that they are protected. Vibrations, extreme temperatures, droppings, and vibrations are avoided. A boxed package also protects the product from external elements, such as dust and humidity.

Handling is simple

You might have trouble storing and handling your products at the warehouse if you don’t package them properly.  By including handles, quality packaging makes handling and transferring easier for warehouse and distribution staff.

Identification made easy

It is possible for products to get damaged or lost when they are in transit if they are not packed properly. It is easier to identify and track items when they are packaged properly in boxes with packing slips.

Creating a brand

Any business can benefit from great packaging.  Customized packaging helps businesses create a positive image for the products (and, therefore, the company).

What is the best way to pack a product for shipping?

Follow these steps to ensure your products are in good condition during transportation (and to make your box look good for video unboxings):

  • Choose the right packaging material based on your product’s requirements. During their journey to the customer, packages pass through multiple hands. When people haul your products from one transportation stage to another, packaging materials that aren’t strong enough could fall apart. Taking the following factors into account will help you determine which materials to use:
  • Weight of the product.The stronger the packaging material, the heavier the product. The manufacturer’s stamp on the box can tell you how strong it is.
  • Shape and size of the product.Cushioning material (e.g. packing peanuts) should be placed in the box if you are using one.
  • Fragility and value of the product.Extra protection and cushioning are required for fragile or high-value goods. Make sure the box is marked FRAGILE.
  • Separately wrap each item. Keep multiple items in your box from moving around too much by wrapping and cushioning them separately. Place items that may be damaged by dirt or water in a plastic bag.
  • Make sure your products are well cushioned.You should ensure that the products are cushioned and filled with enough material so that they don’t move around during transit. Ensure that your box has enough space for cushioning and filler material when adding cushioning to your package.
  • Don’t forget to seal your box.Choose the right width and type of tape. Heavy products should not be tied with strings or straps since these could damage them. Keep your boxes from flapping during delivery by sealing them with H-tape.

Packaging ideas for small businesses

In order to avoid missing out on marketing opportunities, how can you make your packaging stand out? Creativity and customization are all it takes.

If you are planning to package goods in boxes, consider the following ideas.

Customization of shipping containers

  • Stickers with the exterior logo. By adding a logo sticker to the box, you can add a touch of customization. Since stickers are both cost-effective and fun, this is an affordable branding option.
  • Stock packaging printed with a design. A logo or name is printed on the outside of the box in this type of box. Your brand name will be more noticeable without adding a hefty price tag to your materials with this customization.
  • Customized packaging is available. A fully customized box incorporates the brand’s logo and design to revamp the traditional box look. This type of packaging is the most expensive, but it has the biggest impact since people love highly-customized items.

Package Insert Customizations

Make your product’s packaging unique by adding creative custom touches. Make the “unboxing” experience special by wrapping your products in fancy tissue, adding a note, and including stickers.

The following ideas may be helpful:

  • Tags or stickers with logos. Stickers and logo tags can add a small personalized touch. On clothes, trinkets or outside of boxes, these tags are attached to less expensive items.
  • Thank you cards are a nice touch. An affordable way to add a personal touch to your packaging is to include a handwritten thank you note, a coupon voucher, or your name. Providing your customers with notes and cards is another way to engage with them.
  • Tissue paper and inner packaging customized to your specifications. Tissue paper and custom inner packaging are also great ways to elevate your packaging. Glass goods need to be protected in well-protected boxes, clothing needs to be wrapped in tissue paper, and jewelry needs to be packed in cushioned containers.

You can enhance your brand experience and boost customer recognition by using good and creative packaging. Focus on elevating the unboxing experience for your customers instead of just thinking about how to protect your goods.


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